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Announcing Barracuda

Tyler O'Briant
Cover Image for Announcing Barracuda

Sales is hard. If you can’t sell, your company is dead in the water.

Navigating customer needs, collecting high quality data and maintaining sales velocity can mean the difference between success or failure for a startup. To survive in evolving markets, sales teams must push limits, experiment and adapt to keep their edge.

It's no surprise that sales and marketing CRMs are among the oldest and most widely adopted software tools ever created. Great sales teams need great sales tools to unlock their full potential.

But frankly, leading CRMs are not keeping up. The core ideas for how their CRMs can empower your business haven't changed in over a decade. Leading CRMs are battling over enterprise customers. They're not focused on building exceptional user experiences for end users.

CRMs need a revamp. An overhaul. Modernized for the way we build apps and great user experiences today. We need to stop building sales platforms for the 2010s and rethink how sales can be done in 2023 and beyond.

We need a CRM for the Figma, Linear and Superhuman generation.

That's why we’re building Barracuda.

We are obsessed with making the sales rep's experience easier, faster, more effective, and more delightful.

We’re starting off with setting a new benchmark for how a CRM should feel and work.

Built to be lightning fast and stupid easy.

Just because it’s simple to use, doesn’t mean it’s a simple CRM. In Barracuda, there are no page loads. Search is instant. Your teammate's changes instantly update in your browser without refreshing.

Everything in Barracuda can be done without leaving your keyboard with hotkeys. If you don't want to memorize hotkeys, don't worry, we also have a command palette you can reach from anywhere. You love it in your other tools - now your CRM has it too.

Close deals anywhere your customers are, not just your email inbox

It’s 2023. You don’t just use email & phone for sales anymore. Barracuda keeps everyone up to date across all your methods of communication. Live sync your Gmail inbox. Instantly log your conversations in Telegram. Keep your CRM up to date with your Telegram messages, automatically and in real-time. Consolidate your Discord messages. Track relationships from your Twitter DMs.

Now, onto the really innovative stuff…

Meet Barry, your AI-powered sales copilot

Barry learns from your entire team’s sales communication and can generate personalized, tailored sales scripts for different types of leads, customers and communication channels. Quickly and easily tailor your approach for each situation, without the time hassle.

Type up your freeform notes, send messages and let Barry do the rest. Barry can detect follow-up intent, dates and tasks, then automatically create the necessary items. Barry can also detect fields of interest from your notes and fill out the relevant fields in your CRM.

We’re reimagining how work gets done from your phone. You can work with Barry from anywhere, not just your CRM. Text a screenshot of a LinkedIn profile to Barry and we’ll add it to your CRM. Or send a message in Slack, Discord, Telegram or wherever you want to work.

Collaborate in real-time with the world’s first multiplayer CRM features

As more and more teams go remote, sales software is becoming the new sales bullpen. For these teams a CRM is not just a tool - it's the platform you live in all day and use to collaborate directly with your team.

Sales is a team sport, but existing CRMs are still stuck in single-player mode. We need a CRM with multiplayer collaboration tools embedded in the product's DNA, like the sales teams they're serving.

Barracuda is built to be a source of truth for all customer data

CRMs are supposed to be customer relationships tools but they often end up only getting used by sales and marketing teams.

At Barracuda, we know sales don’t happen in a vacuum and that great companies use customer data throughout all parts of the business. Report bugs to engineering and create support tickets directly from your CRM. Automatically trigger message sequences based on your issue tracking software. We want to shorten feedback loops between teams so you can spend more time selling.

We’re just getting started.

We built Barracuda for ourselves, and we’re looking for companies that are similar to ours. If you’re an early stage, high-performance team looking to level up your sales software, sign up here and follow us on Twitter!

~ Barracuda Founders: Alec, Chris, Sam and Tyler